the most shocking beer in the world

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I don’t care anything about beer, but I saw this in the news and thought it was really, really weird.  There’s a company called BrewDog that sells a beer called “The End of History”, and it’s supposedly the “strongest, most expensive and most shocking beer in the world.”  (How’s that for a marketing slogan?)

It’s definitely shocking — it costs $765 a bottle, it’s 55 percent alcohol, and it’s served in a squirrel.  (Yeah, you read that right.)   It’s not a fake squirrel, either — it’s actual roadkill.   You can also get it in weasel or hare bottles.  They decided to wrap the bottles in dead animals to indicate how special the beer is, that it’s blending brewing, taxidermy, and “art”.

Their marketing ploy has people talking (obviously).  I don’t know how much it will help sales… at $765 a bottle, that’s not an impulse buy nor a “let’s give this as a prank gift” purchase for most people.

As you would expect, using dead animals is controversial to some people.  A director for Advocates for Animals said it is “degrading” for the animals.  The brewing company said all the animals were roadkill collected at a taxidermist, so they were all dead anyway.

What do you think?

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3 responses »

  1. They may call it a beer, but a 110 proof rating seems to land it squarely in the ‘hard liquor’ category.

    Also, the labeling idea sounds like the sort of thing they’d come up with after having a few too many. That said, it is kinda cool.

  2. I say if you are gonna market something that is cool with roadkill, make it really high powered firecrackers. Imagine lighting a armadillo’s butt and watching it explode. Now that’s worth 765 bucks!

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