There’s this company called Acxiom that has created a new mascot for marketing purposes. They are calling him X-Guy. (It used to be X-Man, but that was probably too close to lawsuit territory.) Anyway, on the company homepage, there’s a flash video where he appears to rescue a marketer who is sitting at his computer in a cubicle. If you’re thinking that sounds lame, you would be right, but that’s what makes it amusing.
While I normally applaud the use of humor by corporations and other professional groups, I’m thinking this particular methodology probably isn’t the best marketing strategy for a company that is in the information technology (IT) sector. This is a company with $1.4 billion in annual revenue, yet this is how they are promoting their “X” brand. They even issued a press release to announce their new website design. (I don’t know why…) Regardless of whether it’s a good strategy or not, they did it, so check it out and have a laugh.
Here’s the link : Acxiom homepage.
In the interest of full disclosure, I do not work for this company. But I am somewhat familiar with it, for various reasons.