Man Candles

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There are now candles with scents aimed at men, who might not be interested in collections like “Water Inspirations” or “Citrus Passions”.

YANKEE CANDLE COMPANY, INC

Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.

First Down™ – This combination of orange, patchouli, vetiver and leather is as exciting as game day.

Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.

2 x 4™ – The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.

Apparently this is for real, even though it sounds like a parody.  They cost $27.99 each.  I’m no marketing expert, but men typically don’t buy candles to start with, and that seems like a high price to gain entry into this market (if such a niche exists).

I don’t have any review samples, but let’s consider the candles anyway, just based on the descriptions.  I’m not sure I’d want one that smells like a man cave.  Let’s think about this logically.  If a man is single, his bachelor pad may already smell like a “man cave”.  And if he’s single, he likely isn’t buying candles.  If a man is married, he probably already has several years’ supply of candles at his house, and his wife likely would not approve of these smells anyway.

There is a nice aroma of a freshly-mowed yard, but I’m not sure I’d want that in the house.  Plus, you get that every week or so anyway from mowing the yard.

Some guys might like the 2×4 scent, but I doubt it evokes “a sense of confidence”.  I don’t know about the First Down scent, either, but I’m fairly certain a candle won’t be “as exciting as game day”.  That’s some marketing malarkey!  But this is no review, because I haven’t tried them.  Nor do I plan to, because I’m married and I never buy candles anyway.  But if you have experience with these, let us know.

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3 responses »

  1. See, this is a particularly clever bit of marketing. While it claims to be aimed at men, it’s really going for the people who will be buying things for men.

    Suppose you’re a woman, and you need to get a present for a guy (who is not your husband/boyfriend, so you don’t actually have to see the gift again). This seems like the perfect gift, and it’s probably at that candle vendor right next to the shoe store that always runs a sale on Tuesdays.

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