Tag Archives: Yankee Candle Company

Man Candles

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There are now candles with scents aimed at men, who might not be interested in collections like “Water Inspirations” or “Citrus Passions”.

YANKEE CANDLE COMPANY, INC

Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.

First Down™ – This combination of orange, patchouli, vetiver and leather is as exciting as game day.

Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.

2 x 4™ – The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.

Apparently this is for real, even though it sounds like a parody.  They cost $27.99 each.  I’m no marketing expert, but men typically don’t buy candles to start with, and that seems like a high price to gain entry into this market (if such a niche exists).

I don’t have any review samples, but let’s consider the candles anyway, just based on the descriptions.  I’m not sure I’d want one that smells like a man cave.  Let’s think about this logically.  If a man is single, his bachelor pad may already smell like a “man cave”.  And if he’s single, he likely isn’t buying candles.  If a man is married, he probably already has several years’ supply of candles at his house, and his wife likely would not approve of these smells anyway.

There is a nice aroma of a freshly-mowed yard, but I’m not sure I’d want that in the house.  Plus, you get that every week or so anyway from mowing the yard.

Some guys might like the 2×4 scent, but I doubt it evokes “a sense of confidence”.  I don’t know about the First Down scent, either, but I’m fairly certain a candle won’t be “as exciting as game day”.  That’s some marketing malarkey!  But this is no review, because I haven’t tried them.  Nor do I plan to, because I’m married and I never buy candles anyway.  But if you have experience with these, let us know.

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