There are now candles with scents aimed at men, who might not be interested in collections like “Water Inspirations” or “Citrus Passions”.
Man Town™ – Escape to the man cave with this masculine blend of spices, woods and musk.
First Down™ – This combination of orange, patchouli, vetiver and leather is as exciting as game day.
Riding Mower™ – Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
2 x 4™ – The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.
Apparently this is for real, even though it sounds like a parody. They cost $27.99 each. I’m no marketing expert, but men typically don’t buy candles to start with, and that seems like a high price to gain entry into this market (if such a niche exists).
I don’t have any review samples, but let’s consider the candles anyway, just based on the descriptions. I’m not sure I’d want one that smells like a man cave. Let’s think about this logically. If a man is single, his bachelor pad may already smell like a “man cave”. And if he’s single, he likely isn’t buying candles. If a man is married, he probably already has several years’ supply of candles at his house, and his wife likely would not approve of these smells anyway.
There is a nice aroma of a freshly-mowed yard, but I’m not sure I’d want that in the house. Plus, you get that every week or so anyway from mowing the yard.
Some guys might like the 2×4 scent, but I doubt it evokes “a sense of confidence”. I don’t know about the First Down scent, either, but I’m fairly certain a candle won’t be “as exciting as game day”. That’s some marketing malarkey! But this is no review, because I haven’t tried them. Nor do I plan to, because I’m married and I never buy candles anyway. But if you have experience with these, let us know.